About Us


Naturally Splendid Enterprises (NSE or The Company) Naturally Splendid is a biotechnology and consumer products company that is developing, producing, commercializing, and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient dense foods, and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and non-psychoactive cannabinoid compounds in a broad spectrum of applications.

Naturally Splendid currently has four innovative divisions:

(1) BIOTECHNOLOGY – Focused on three major platforms:
• Proprietary HempOmega™ encapsulation
• Extraction and formulation with Cannabidiol (CBD)
• Hemp and plant-based proteins

(2) CONSUMER PRODUCTS

•NATERA® - brand of retail hemp and superfood products distributed throughout North America, Asia and Europe.

•NATERA® Sport - brand of plant-based performance focused products

•NATERA® FX - a practitioner focused line of health & wellness products

•The Bar Makers (Prosnack Natural Foods Inc.) makers of (Elevate Me™) - lifestyle brand of healthy meal replacement products distributed throughout North America.

•Chi Hemp Industries Incorporated (CHII) - e-commerce platform for natural and organic hemp products.

•PawsitiveFX® - pet care and food products.

•NATERA®CBD - retail hemp-based cannabinoid nutraceutical and cosmeceutical products distributed in Asia.

•NATERA®Skincare - brand of retail hemp based cosmeceutical products.

(3) NATERA® Ingredients - bulk ingredients including HempOmega™

•Naturally Splendid Hemp Processors Ltd. is a science-based, industrial hemp seed processing business located in Abbotsford, BC. Listed as the only strictly organic hemp seed processor in North America

(4) Co-Packaging/Toll-Processing - packaging for house-brands (NATERA®,CHII and Elevate Me™ ) and third-party partners.

Our Story


We looked at the history of hemp and came
to one clear conclusion – it was time for
a radical change.


8000 BCE

The first known existence of hemp in Taiwan is recorded. Hemp rope on pottery is dated back to before 8000 BCE.

6000-2000 BCE

Hemp is first used as food in China in 6000 BCE, for construction of the pyramids in Egypt in 3500 BCE and first recorded to be medicinally used as a health product by Emperor Shen Neng of China in 2737 BCE.

100-600s

Hemp is used in the construction of many roman style arch bridges, many of which stand to this day throughout France, Italy and Greece.

1600 - 1800s

Hemp is widely used for paper, textiles, rope, construction material and canvas for painting around the world. The US becomes a leading agricultural producer of hemp in the 1800s.

1930s

The US Congress Marihuana Tax Act of 1937 inhibits the growth of the hemp agricultural industry for textiles, food and construction material due to the new heavy taxation system which is lobbied to help increase the synthetic fiber industry. In the 1940s the criminalization of Marijuana, a close relative to industrial hemp seed Canabis Sativa L., began resulting in the ban on grown industrial hemp seed due to association.

1990s

The Canadian Government legalizes growing industrial hemp seed, a once thriving agricultural sector that has been on a 30+ year hiatus is reborn. The hemp movement is rejuvenated within Canadian Agricultural economy once again. Naturally Splendid’s newly acquired CHII Naturally Pure Hemp is incorporated in May 1998.

2010s

Naturally Splendid Enterprises is founded and subsequently launches their 4 retail brands and 4 biotech divisions in the next few years. In 2015 the company shows its biggest increase in stock value as it exemplifies rapid climb as a leader within its industry.

2016

Naturally Splendid undergoes a re-brand and re-launch of its brands division including the launch of a new marketing initiative for its online platforms. Innovative progress is continued to be made in its innovative bioactive ingredients as well as partnerships for HempOmega and CBD distribution within the nutraceutical and pharmaceutical markets. Large global hemp distribution deals are formalized from a new partnership in South Korea.

Meet Our Team


Directors & Management

  • Doug Mason

    CEO, Director of Naturally Splendid Enterprises Ltd.

  • J. Craig Goodwin

    President, Director, & Founder of Naturally Splendid Enterprises Ltd.

  • Bryan Carson

    V.P. Operations & Co-Founder of Naturally Splendid Enterprises Ltd.

  • Sead Hamzagic

    CPA-CGA and CFO of Naturally Splendid Enterprises Ltd.

  • Peter Hughes

    Director of Naturally Splendid Enterprises Ltd.

  • Russ Crawford

    President of the CHTA and Director of Naturally Splendid Enterprises Ltd.

  • Alan Maddox

    Executive VP, Sales and Marketing

Doug Mason

CEO, Director of Naturally Splendid Enterprises Ltd.

Mr. Mason is currently Chairman of the Board, President and CEO of a number of TSX Venture Exchange companies. During his 20 years as President and CEO of well-known beverage companies including Jolt Cola and Clearly Canadian Beverage Corporation, Mr. Mason built a reputation for innovation. He has been credited as one of the pioneers of the New Age Beverage category. Additionally, Mr. Mason is a past Chair of the B.C. Sports Hall of Fame and Museum and of the B.C. Sports Hall of Fame Foundation, and remains an active member of the Foundation. He is currently Deputy Chair of the Board of Governors for Collingwood School, and is also an active supporter and recruiter of participants for fund raising events for the Rick Hansen Institute.

J. Craig Goodwin

President, Director, & Founder of Naturally Splendid Enterprises Ltd.

J. Craig Goodwin is a Co-founder of Naturally Splendid and the previous CEO of the Company. As CEO, Craig was instrumental in the transition from private Company to public Company raising over $11,000,000 CDN in the process. In addition to his role as CEO, Craig’s responsibilities included International Business Development where he oversaw the development of a South Korean project generating over $7,000,000 CDN in 2016.

Craig now focusses on International Business Development and capital markets. Currently, Craig is developing business in South Korea, Japan, China, Germany and Australia to name a few.

Previous to his appointment as CEO of Naturally Splendid, Craig accumulated over 30 years of sales and marketing experience including Senior Account Executive for one of the largest outdoor advertising companies in the world, The Jim Pattison Sign Group. While with The Jim Pattison Sign Group, Craig was one of the most successful sales executives in Western Canada and received numerous awards for outstanding sales achievements.

In addition to sales and marketing Craig has consulted for numerous public companies providing services from Investor Relations, raising Venture Capital as well as business development.

Bryan Carson

V.P. Operations & Co-Founder of Naturally Splendid Enterprises Ltd.

Bryan’s vision of a company distributing healthy food choices is a driving force behind Naturally Splendid® and the foundations of which this company originated. For the past four years Bryan has overseen the operations of Naturally Splendid® including establishing supply channels, packaging and product development. Bryan’s insight and vision has proved invaluable as part of the management team.

Mr. Carson created, operated and sold a successful retail store in Vancouver, B.C. His hands-on retail expertise from the conceptual planning stages through construction and launch are of great value in developing our relationship with major food distribution channels.

Sead Hamzagic

CPA-CGA and CFO of Naturally Splendid Enterprises Ltd.

Mr. Hamzagic has over 30 years of public practice accounting and financial management experience with a variety of public and private companies. As a designated CPA-CGA, Mr. Hamzagic has developed a unique suite of expertise in overseeing corporate finance activities, financial planning & analysis, public reporting, as well as mergers and acquisitions, including 10 years with sparkling water producer Clearly Canadian Beverage Corporation, and most recently as the CFO of a number of TSX Venture listed companies.

Peter Hughes

Director of Naturally Splendid Enterprises Ltd.

Mr. Hughes has 25 years of business experience including senior-level executive and Director positions in both private and public companies specializing in pharmaceuticals, alternative energy and mining. Mr. Hughes has built industrial and resource companies from the ground up and has obtained regulatory approval and exchange approval for numerous reporting issuers. His experience includes; corporate structuring, public and private financing, marketing, strategic planning, negotiating agreements and public company management. He has also worked with the National Research Council of Canada providing alternative energy companies with market intelligence and strategic planning. Mr. Hughes is a Director of Kelso Technologies Inc. (TSX.V) and a Director of Broome Capital Inc. Mr. Hughes has a Bachelor of Science degree and completed the Canadian Securities Course and Directors and Officers Program.

Russ Crawford

President of the CHTA and Director of Naturally Splendid Enterprises Ltd.

Russ has over 40 years of experience in commodity marketing and risk management strategies as well as providing operations and technology solutions serving the Western Canadian agricultural marketplace. His company, Agrinomics I.T. Consulting Ltd., has been in operation since 1999 providing a comprehensive and unique blend of private sector, independent market advisory services. Russ’s personal consulting expertise includes project management, risk management, feasibility and business case reports and comprehensive experience in electronic trading and clearing technology. Russ Crawford’s personal background includes 20 years with Cargill Limited, 9 years with Alberta Wheat Pool and 12 years of independent consulting to the marketplace.

In October of 2009 Russ was elected to the Board of Directors for the Canadian Hemp Trade Alliance serving on various committees over a four-year term.. The CHTA is Canada’s national hemp association made up of producers, processors, researchers and retail product marketers. It is the primary industry association and has been growing in pace with its members. In 2011 Russ co-authored the CHTA’s Long Term International Strategy (LTIS) report that built on the CHTA’s National Industrial Hemp Strategy by targeting research and education/awareness projects suitable for the national organization benefiting all members. In 2013 he was elected as President where his duties have expanded his leadership role within the industry including a revision of the LTIS to align with the federal government’s Growing Forward 2 program (2013 – 2018). Russ has been an advisor to Naturally Splendid® since 2008.

Alan Maddox

Executive VP, Sales and Marketing

Alan has built a successful career in the food industry spanning over 34 years. In addition to developing sales for Prosnack, Alan held the position of Director of International Sales for McCain Foods where he was responsible for overseeing sales development in over 70 countries around the world. As President of Sepp’s Food Group in the early 1990’s he was instrumental in developing the company into one of the leading natural organic frozen breakfast food manufacturers in North America, growing sales from $1,000,000 CDN to over $88,000,000 CDN annually.

Advisory Board

  • Donald Wood

  • Russ Crawford

  • Scott Walker

  • Dr. Amin Janmohamed

  • Dr. Stuart Love

  • Kevin Flanagan

Donald Wood

Donald Wood, the former President/CEO of Arrowhead Spring Water Ltd in Canada, he is a professional business consultant with an exceptional sales and management background specializing in bottled water and FMCG. He has expertise in business development, facilitating acquisitions with 25 years of solid experience marketing well known international bottled water brands in Canada and South East Asia. Donald is a highly motivated executive with a demonstrated ability to achieve consistent results. For the past five years Donald has been consulting for various food and beverage companies, such as Tipco Foods Group in Thailand , Primo Water in the United States , Waiheke Water in New Zealand, CBD Naturals in North America and as well been directly involved in consulting for Naturally Splendid Enterprises in Canada and South East Asia. Don continues to be an active Advisory Board Member.

Russ Crawford

Russ has over 40 years of experience in commodity marketing and risk management strategies as well as providing operations and technology solutions serving the Western Canadian agricultural marketplace. His company, Agrinomics I.T. Consulting Ltd., has been in operation since 1999 providing a comprehensive and unique blend of private sector, independent market advisory services. Russ’s personal consulting expertise includes project management, risk management, feasibility and business case reports and comprehensive experience in electronic trading and clearing technology. Russ Crawford’s personal background includes 20 years with Cargill Limited, 9 years with Alberta Wheat Pool and 12 years of independent consulting to the marketplace.

In October of 2009 Russ was elected to the Board of Directors for the Canadian Hemp Trade Alliance serving on various committees over a four-year term.. The CHTA is Canada’s national hemp association made up of producers, processors, researchers and retail product marketers. It is the primary industry association and has been growing in pace with its members. In 2011 Russ co-authored the CHTA’s Long Term International Strategy (LTIS) report that built on the CHTA’s National Industrial Hemp Strategy by targeting research and education/awareness projects suitable for the national organization benefiting all members. In 2013 he was elected as President where his duties have expanded his leadership role within the industry including a revision of the LTIS to align with the federal government’s Growing Forward 2 program (2013 – 2018). Russ has been an advisor to Naturally Splendid® since 2008.

Scott Walker

Mr. Walker is a senior management consultant with over 30 years' experience in business start-ups, corporate management, government relations, and business development. He has diverse experience in Government Defence, Information Technology, Finance, and Services sectors. Scott spent over 25 years in Ottawa as a lobbyist, contractor, advisor and consultant to the Canadian Federal Government, International Governments and Fortune 1000 Corporations. He has worked on many major crown projects and for a select group of defence clients.

Since 2012, Scott has been Senior Partner of Midpoint Ventures Ltd. and works as a management consultant, primarily within the emerging global Cannabis Industry. He has helped over a dozen medical and recreational cannabis businesses secure capital, licensing and strategic partnerships in Canada, multiple US States, Colombia and elsewhere globally. Scott co-founded the Canadian Medical Cannabis Industry Association (now Cannabis Canada Association) and was a Board Member for 3 years.

Currently, he is a Business Development Advisor with NextLeaf Solutions Inc. (a global extraction service provider), and Global Cannabis Applications Corp. Other recent activities of his include Global PhytoTech Solutions Ltd, One World Pharma SAS. ABcann Global Corp., Aurora Cannabis and CalMedx Cannabis LLC.

Dr. Amin Janmohamed

Dr. Janmohamed is a researcher, clinical program developer and drug formulator in the area of severe opioid use disorder. He is currently a rresearcher at CHEOS (Center for Health Evaluation and Outcome Sciences), under Providence Research Institute/Faculty of Medicine UBC, and the CEO of Bixa Therapeutics Inc. and Bixa Research Inc. Dr. Janmohamed is also a co-investigator in the SALOME clinical trial (Study to Access Long-term Opioid Medication). Dr. Janmohamed’s extensive expertise covers in study-drug formulations, regulations, drug development, manufacturing, security, and program development of controlled substances in clinical trials and clinical treatment. Among his many accomplishments, Dr. Janmohamed has been published in several major medical publications. He holds a BSc (Pharm) from the University of British Columbia, and an MSc and PhD in Health Sciences from the Universidad Empresrial, Costa Rica.

Naturally Splendid hired Dr. Amin Janmohamed as its qualified person in charge (QPIC) in the company's application to become a licensed dealer. Additionally, Dr. Janmohamed has been appointed to Naturally Splendid's advisory board. His extensive medical research and formulation experience will be a significant asset to the company as strategic plans continue to evolve and focus on the nutraceutical and therapeutic applications for cannabinoids such as CBD (cannabidiol) and THC (tetrahydrocannabinol).

Dr. Stuart Love

Dr. Love graduated as a Doctor of Chiropractic from the Canadian Memorial Chiropractic College in 1996 with clinic honors and went on to complete the Fellowship program for the Royal College of Chiropractic Sports Sciences (Canada Fellowship candidate) and is currently enrolled in completing his Masters in Science in Human Nutrition and Functional Medicine. His clients include Olympic level athletes, professional athletes from the NHL, CFL and NFL and professional golfers playing on the PGA and European Tours along with Web.com, Australian, Asian, Japanese and Canadian Tours. Additionally, Dr. Love has been a sessional instructor of Biomechanics at the University of Victoria and has guest lectured at the Golf Management program at Camosun College in Victoria, BC along with being a published researcher, presenter and guest on TV and radio.

Additionally, Dr. Love will work closely with CannaDyne, Naturally Splendid's strategic partner in formulating health care products targeted at specific ailments and conditions as well as products for overall health and well-being. Together, they will develop practitioner grade formulations in a number of delivery mechanisms including capsules, concentrated powders, bars and beverages as well as focus on creating formulations incorporating Naturally Splendid's proprietary ingredients HempOmega(TM) and hemp protein isolate as well as (CBD) Cannabidiol fortification where applicable.

Kevin Flanagan

Mr. Flanagan is a Food Science & Technology Innovation Specialist with over 35 years of experience across a broad range of food categories, ingredients, products and process technologies with some of the largest food manufacturers in North America including McCain Foods Limited, with sales of $8.5B in 2017.

Mr. Flanagan’s role at McCain Foods Limited, where he held the position of Director Food Science, included: Research & Development; Scientific and Regulatory Affairs; Intellectual Property; Private Label Manufacturing and Corporate Intelligence Management. Prior to being named Director of Food Science for McCain, Mr. Flanagan held the position of Director, Research & Development at McCain where he directed multiple R&D Teams engaged in experimental development and innovation of Pizza, Bakery, Frozen Dessert, Juice and Beverage Products, as well as Food Safety Development and technical support for processed & prepared foods factories in Canada and around the world.

Mr. Flanagan’s notable achievements at McCain include record growth, record earnings and record profits resulting from award winning category leading products.

In addition to his distinguished career at McCain Foods, Mr. Flanagan was Vice President of Food Technology for National Sea Products Limited. National Sea continues to prosper as the High Liner Corporation.

Consultants & Corporate Communications

  • Brent Rusin

    Director of Corporate Communications of Naturally Splendid Enterprises Ltd.

Brent Rusin

Director of Corporate Communications of Naturally Splendid Enterprises Ltd.

Mr. Rusin has been working with NSP as the head of Corporate Communications for 5 years and has extensive experience working with potential investors and current shareholders. He effectively leads NSP in its market research, and situates NSP as the leader of the industrial hemp and MMJ sectors by actively researching the market.

For any further information on our products, our facility or general questions please contact us.

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