About Us


Naturally Splendid Enterprises (NSE or The Company) is a multifaceted biotechnology company developing, commercializing, producing, selling, and licensing an entirely new generation of hemp-derived, high quality, nutrient-dense Omega foods, nutritional food enhancers, and related products.

NSE and its partners are building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and cannabinoid (CBD) compounds in a broad spectrum of applications. Naturally Splendid currently has six innovative divisions: (1) Natera® brand of retail hemp superfood products currently distributed throughout North America and Asia; (2) Chi Hemp Industries Inc. (Chii) is selling natural and organic hemp products through e-commerce; (3) PawsitiveFX® brand of pet care products; (4) Natera®Ingredients division of plant-derived bulk ingredients including patent-pending HempOmega™; (5) POS-BPC Facility a 12,000-square-foot facility which is managed for Naturally Splendid by POS Bio-Sciences - is positioned to offer commercial-scale custom processing solutions for biological materials, such as functional foods and natural health ingredients to a wide range of clients; (6) Naturally Splendid USA offers ,Natera®CBD brand of retail hemp based cannabinoid nutraceutical and cosmeceutical products and Natera®Skincare brand of retail hemp based cosmeceutical products. Naturally Splendid`s advanced technologies, industry expertise, and strategic partners allow for the creation of customized solutions with a consistent focus on quality and sustainability.

Our Story


We looked at the history of hemp and came
to one clear conclusion – it was time for
a radical change.


8000 BCE

The first known existence of hemp in Taiwan is recorded. Hemp rope on pottery is dated back to before 8000 BCE.

6000-2000 BCE

Hemp is first used as food in China in 6000 BCE, for construction of the pyramids in Egypt in 3500 BCE and first recorded to be medicinally used as a health product by Emperor Shen Neng of China in 2737 BCE.

100-600s

Hemp is used in the construction of many roman style arch bridges, many of which stand to this day throughout France, Italy and Greece.

1600 - 1800s

Hemp is widely used for paper, textiles, rope, construction material and canvas for painting around the world. The US becomes a leading agricultural producer of hemp in the 1800s.

1930s

The US Congress Marihuana Tax Act of 1937 inhibits the growth of the hemp agricultural industry for textiles, food and construction material due to the new heavy taxation system which is lobbied to help increase the synthetic fiber industry. In the 1940s the criminalization of Marijuana, a close relative to industrial hemp seed Canabis Sativa L., began resulting in the ban on grown industrial hemp seed due to association.

1990s

The Canadian Government legalizes growing industrial hemp seed, a once thriving agricultural sector that has been on a 30+ year hiatus is reborn. The hemp movement is rejuvenated within Canadian Agricultural economy once again. Naturally Splendid’s newly acquired CHII Naturally Pure Hemp is incorporated in May 1998.

2010s

Naturally Splendid Enterprises is founded and subsequently launches their 4 retail brands and 4 biotech divisions in the next few years. In 2015 the company shows its biggest increase in stock value as it exemplifies rapid climb as a leader within its industry.

2016

Naturally Splendid undergoes a re-brand and re-launch of its brands division including the launch of a new marketing initiative for its online platforms. Innovative progress is continued to be made in its innovative bioactive ingredients as well as partnerships for HempOmega and CBD distribution within the nutraceutical and pharmaceutical markets. Large global hemp distribution deals are formalized from a new partnership in South Korea.

Meet Our Team


Directors & Management

  • Dave Eto

    CEO, Director of Naturally Splendid Enterprises Ltd.

  • J. Craig Goodwin

    President, Director, & Founder of Naturally Splendid Enterprises Ltd.

  • Bryan Carson

    V.P. Operations & Co-Founder of Naturally Splendid Enterprises Ltd.

  • Brian Richardson

    CPA, C.A., MBA and CFO of Naturally Splendid Enterprises Ltd.

  • Peter Hughes

    Director of Naturally Splendid Enterprises Ltd.

  • Russ Crawford

    President of the CHTA and Director of Naturally Splendid Enterprises Ltd.

Dave Eto

CEO, Director of Naturally Splendid Enterprises Ltd.

Mr. Eto has spent over 30 years in the food processing industry and most recently served as Executive Director and Chief Executive Officer of the BC Dairy Association where he was responsible for the overall management of the BC Dairy Association, including communicating with hundreds of farmers, working with various governmental departments as well as developing many of the marketing initiatives launched during his term. Previously, Dave held a senior corporate position with Premium Brands Holdings, which is a company listed on the TSX and is a Canada-based producer, marketer and distributor of specialty food products.

Mr. Eto has held the position of President and Chair of the BC Food Processors’ Association for the past five years where he has developed many contacts within the government, academia and the food processing industry. He has significant experience in operational, sales & marketing and manufacturing in a variety of foods including dairy, bakery and ready to eat products.


J. Craig Goodwin

President, Director, & Founder of Naturally Splendid Enterprises Ltd.

J. Craig Goodwin is a Co-founder of Naturally Splendid and the previous CEO of the Company. As CEO, Craig was instrumental in the transition from private Company to public Company raising over $11,000,000 CDN in the process. In addition to his role as CEO, Craig’s responsibilities included International Business Development where he oversaw the development of a South Korean project generating over $7,000,000 CDN in 2016.

Having identified Mr. Dave Eto to succeed himself as CEO, Craig now focusses on International Business Development and capital markets. Currently, Craig is developing business in South Korea, Japan, China, Germany and Australia to name a few.

Previous to his appointment as CEO of Naturally Splendid, Craig accumulated over 30 years of sales and marketing experience including Senior Account Executive for one of the largest outdoor advertising companies in the world, The Jim Pattison Sign Group. While with The Jim Pattison Sign Group, Craig was one of the most successful sales executives in Western Canada and received numerous awards for outstanding sales achievements.

In addition to sales and marketing Craig has consulted for numerous public companies providing services from Investor Relations, raising Venture Capital as well as business development.

Bryan Carson

V.P. Operations & Co-Founder of Naturally Splendid Enterprises Ltd.

Bryan’s vision of a company distributing healthy food choices is a driving force behind Naturally Splendid® and the foundations of which this company originated. For the past four years Bryan has overseen the operations of Naturally Splendid® including establishing supply channels, packaging and product development. Bryan’s insight and vision has proved invaluable as part of the management team.

Mr. Carson created, operated and sold a successful retail store in Vancouver, B.C. His hands-on retail expertise from the conceptual planning stages through construction and launch are of great value in developing our relationship with major food distribution channels.

Brian Richardson

CPA, C.A., MBA and CFO of Naturally Splendid Enterprises Ltd.

Mr. Richardson was appointed Chief Financial Officer of the Company in October 2016. From 2014 through 2016 he was a Director, founder and CFO of BHK Minerals which completed over $5million of financing's to advance a mineral exploration property in Gabon. From 2011 to 2013, he served as CFO of Southern Arc Minerals and three other junior mining companies. During 2003 to 2009, he was CFO of Dynamotive Energy Systems Corp, a green energy company listed in the United States on the OTCBB. Dynamotive, raised over $80 million in equity and completed construction of two industrial scale plants for production of the company’s product “BioOil”. From 1993 - 2002, Mr. Richardson was a financial consultant in a variety of industries, including working for four years as a project manager for Westcoast Energy on gas and electric infrastructure projects in Latin America. Mr. Richardson also worked in investment banking, and as CFO of a biotech start-up. He has significant experience in project planning, management and control and in working with early stage companies. Mr. Richardson worked for Ernst & Young in Toronto and Hong Kong and received his designation as a Chartered Accountant in Ontario in 1987, In 1990, he was on the Director General’s Honours List and graduated with a MBA degree from IMD in Switzerland.

Peter Hughes

Director of Naturally Splendid Enterprises Ltd.

Mr. Hughes has 25 years of business experience including senior-level executive and Director positions in both private and public companies specializing in pharmaceuticals, alternative energy and mining. Mr. Hughes has built industrial and resource companies from the ground up and has obtained regulatory approval and exchange approval for numerous reporting issuers. His experience includes; corporate structuring, public and private financing, marketing, strategic planning, negotiating agreements and public company management. He has also worked with the National Research Council of Canada providing alternative energy companies with market intelligence and strategic planning. Mr. Hughes is a Director of Kelso Technologies Inc. (TSX.V) and a Director of Broome Capital Inc. Mr. Hughes has a Bachelor of Science degree and completed the Canadian Securities Course and Directors and Officers Program.

Russ Crawford

President of the CHTA and Director of Naturally Splendid Enterprises Ltd.

Russ has over 40 years of experience in commodity marketing and risk management strategies as well as providing operations and technology solutions serving the Western Canadian agricultural marketplace. His company, Agrinomics I.T. Consulting Ltd., has been in operation since 1999 providing a comprehensive and unique blend of private sector, independent market advisory services. Russ’s personal consulting expertise includes project management, risk management, feasibility and business case reports and comprehensive experience in electronic trading and clearing technology. Russ Crawford’s personal background includes 20 years with Cargill Limited, 9 years with Alberta Wheat Pool and 12 years of independent consulting to the marketplace.

In October of 2009 Russ was elected to the Board of Directors for the Canadian Hemp Trade Alliance serving on various committees over a four-year term.. The CHTA is Canada’s national hemp association made up of producers, processors, researchers and retail product marketers. It is the primary industry association and has been growing in pace with its members. In 2011 Russ co-authored the CHTA’s Long Term International Strategy (LTIS) report that built on the CHTA’s National Industrial Hemp Strategy by targeting research and education/awareness projects suitable for the national organization benefiting all members. In 2013 he was elected as President where his duties have expanded his leadership role within the industry including a revision of the LTIS to align with the federal government’s Growing Forward 2 program (2013 – 2018). Russ has been an advisor to Naturally Splendid® since 2008.

Advisory Board

  • Mitch Berger

  • Douglas L. Mason

  • Donald Wood

  • Peter J. Howes

  • Russ Crawford

Mitch Berger

Mitch Berger played 16 successful years in the NFL that ultimately led to a Super Bowl Championship with the Pittsburgh Steelers in 2009. He has seamlessly moved into radio and TV broadcasting and currently does NFL analysis for several leading Canadian Stations. Mitch also co-hosts and guest hosts on multiple national television talk shows. He attended the University of Colorado Boulder on a full scholarship, where he was a 1st team All-American. He graduated from Colorado University in 1995 with a degree in Marketing. Mr. Berger will assist Naturally Splendid® in developing premium formulations for a suite of health related products from protein formulations to functional beverages.

Douglas L. Mason

Former President and CEO of Clearly Canadian Beverage Corporation, Mr. Mason has spent many successful years in the public and private financial arenas. Mr. Mason is currently President and CEO of Waterfront Capital Corporation (a corporate advisory firm which offers a range of financial and communications services to companies) and President of Criterion Capital Corporation (a private investment and financial consulting company). Mr. Mason is currently on the board of directors and Chief Executive Officer for a number of private and publicly trading companies.

Donald Wood

Donald Wood, former President/CEO of Arrowhead Spring Water Ltd., is a business consultant with an exceptional sales and management background specializing in bottled water and FMCG. He has expertise in business development, facilitating acquisitions with 20 years of solid experience marketing well known international bottled water brands in Canada and South East Asia. Donald is a highly motivated builder with a demonstrated ability to achieve consistent results.

Peter J. Howes

Peter graduated from UBC with a Commerce Degree in Finance in 1962 and earned his Chartered Accountant designation at Peat Marwick Mitchell in Vancouver, BC. Currently Peter is a financial architect associated with custom financial planning and has served in an Associate role for Pacific Opportunity Capital Inc., a Vancouver based company specializing in; raising venture capital; mergers & acquisitions; restructuring; and developing exit strategies.

Peter was Vice President of the Jim Pattison Sign Company – Neon Products Ltd. where he worked for 16 years. In a reference letter from Jim Pattison, Mr. Pattison is quoted, “Peter has proven himself to be very professional and a good motivator. We have found him to be extremely trustworthy and of the highest integrity”.

Russ Crawford

Russ has over 40 years of experience in commodity marketing and risk management strategies as well as providing operations and technology solutions serving the Western Canadian agricultural marketplace. His company, Agrinomics I.T. Consulting Ltd., has been in operation since 1999 providing a comprehensive and unique blend of private sector, independent market advisory services. Russ’s personal consulting expertise includes project management, risk management, feasibility and business case reports and comprehensive experience in electronic trading and clearing technology. Russ Crawford’s personal background includes 20 years with Cargill Limited, 9 years with Alberta Wheat Pool and 12 years of independent consulting to the marketplace.

In October of 2009 Russ was elected to the Board of Directors for the Canadian Hemp Trade Alliance serving on various committees over a four-year term.. The CHTA is Canada’s national hemp association made up of producers, processors, researchers and retail product marketers. It is the primary industry association and has been growing in pace with its members. In 2011 Russ co-authored the CHTA’s Long Term International Strategy (LTIS) report that built on the CHTA’s National Industrial Hemp Strategy by targeting research and education/awareness projects suitable for the national organization benefiting all members. In 2013 he was elected as President where his duties have expanded his leadership role within the industry including a revision of the LTIS to align with the federal government’s Growing Forward 2 program (2013 – 2018). Russ has been an advisor to Naturally Splendid® since 2008.

Consultants & Corporate Communications

  • Dennis Colón

    Innovative Products Manager

  • Brent Rusin

    Director of Corporate Communications of Naturally Splendid Enterprises Ltd.

Dennis Colón

Innovative Products Manager

Mr. Colón focuses on the developing Innovative products. He is also the Division Manager of Natera(R) Ingredients where his focus is on developing international business, marketing our bulk sales division. Previously, he oversaw Boreal’s research and development. He has 20 years of experience in sales, supply chain management, purchasing and technical consulting and has coordinated global logistics for several warehouses and participated in joint ventures throughout East Asia. As a senior materials planner at Ames True Temper, he negotiated high level international contractual programs with OEM manufacturers, worked with domestic and international shipping companies and assisted in designing a streamline warehouse production for new products. He is skilled in implementing, training and maintaining a variety of software programs and directly supports the VP of Technology to ensure that all intellectual property and proprietary data are securely and digitally stored. He is able to utilize specialized knowledge of proprietary technology to manage the development of Standard Operating Procedures and identify collaborative industry partnerships.

Brent Rusin

Director of Corporate Communications of Naturally Splendid Enterprises Ltd.

Mr. Rusin has been working with NSP as the head of Corporate Communications for 5 years and has extensive experience working with potential investors and current shareholders. He effectively leads NSP in its market research, and situates NSP as the leader of the industrial hemp and MMJ sectors by actively researching the market.

For any further information on our products, our facility or general questions please contact us.

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